WD-40 Product How-Tos

From fall 2021 to summer 2022, I worked as a producer for a team contracted by popular DIY and home improvement brand WD-40 to create a series of how-to videos using their products. In this role, I storyboarded each product use video, directed camera crew and actors on location, oversaw and provided feedback throughout the editing process, and created graphics and titles for each video. In all, our team created 35 how-to videos in 9 languages, resulting in over 200 videos deployed in markets across North America, Europe, and Asia. View a sampling of videos from this project - two produced for the U.S. and two produced for WD-40 Indonesia - below.